For skills educators

The role-play and simulations you can't run with every student — run by your AI.

Bitta is an AI role-play and simulation platform where students rehearse sales calls, clinical interviews, negotiations, and other high-stakes scenarios as often as they need, scored against an educator's rubric. For fields that only stick through reps. Build a case in minutes and students rehearse it as a live mock — a tough buyer, a patient interview, a cross-examination — scored against your rubric, as many times as they need. Or design a full simulation game, where their choices change how the scenario unfolds.

Made for fields like

Sales & negotiationClinical interviewsLanguage & accentBar & licensingCustomer success

The problem

One of you,
a room full of them.

Negotiation, clinical interviewing, languages — none of it sticks without practice. But you can't role-play with every student every week, so most get one shot.

How it works

Set up once. It runs every cohort.

Create the case

The scenario, the counterpart, the stakes, your rubric.

Students step into the role

Voice or chat, on their own schedule, whenever they want.

The AI plays it straight

A realistic counterpart that pushes back the way a real one would.

Scored on your rubric

Specific feedback after every run — and it gets tougher each pass.

What you get

Built around how you actually teach.

Role-play & simulation games

From a single mock call to a full branching simulation — characters, stakes, and outcomes that play out live.

Unlimited reps

Every student practices as often as they need — not just the keen ones.

Graded your way

Proposals, strategies, and calls scored on the exact moves you grade on.

Every student walks in having already done it — a dozen times.

How it compares

Beyond traditional role-play software.

Legacy role-play tools are branching scripts a vendor built for you. Bitta is a live AI you direct — and a simulation builder for the exact scenarios you teach.

Traditional role-play software	Bitta
Click-through branching scripts	Open-ended live conversation — voice or chat
Fixed scenarios shipped by a vendor	Any scenario or simulation game you build in minutes
One scripted “right” path	Adapts and pushes back like a real counterpart
Pass / fail at the end	Scored on your rubric, with specific feedback every run
Same difficulty every attempt	Gets harder as the student improves
Role-play only	Full simulation games — branching stakes, characters, outcomes

One AI — not just role-play.

Whoever you teach, it’s the same instructional tool — it teaches your material, runs the practice, and grades on your rubric. These are just other lenses on the same AI.

For professors

Interactive slides, office-hour Q&A, and AI grading on the conversations and rubric you define — your whole course in one place.

For authors & writers

Turn a book you already wrote into a living edition readers subscribe to — with practice simulations, personalized Q&A, and guidance.

For coaches & trainers

Workshops and methods that keep working — a personal consultant for your clients, and a new subscription revenue layer.

Scale yourself, not your hours.

Bring a syllabus, a case, a deck — or just an idea — and build your first AI in minutes, then watch the flywheel turn.